Jun 30, 2022
Segments are the shadow heroes of Google Analytics. Segments help you dig deeper and clarify your data points. I think they are especially valuable when you're stepping into an environment where things aren't set up properly. They allow me to literally segment what I'm looking for for a clearer view. The segment is in front of everyone and I can't count the number of people I'm chatting with who haven't adjusted what they're looking at. Most people seem to be using one: Google Analytics segment Clicking on Add Segment gives you a better understanding of your traffic . advertisement Continue reading below For example, someone who wants to understand organic search traffic. You can view a fairly limited amount of data that goes through Get> Source / Media Report. Google Analytics FBC LID Where you can click where you need the data ( Google / Organic , etc.) to get the metrics you are interested in. It's pretty limited in what you can ghost mannequin effect access (less than you think ... but I'll elaborate below) ... advertisement Continue reading below Just click Add Segment next to your All Users segment . The segment screen is displayed with a number of bake-in segments such as: Google Analytics Organic Segment Once selected , click Apply to leave the two segments ( All Users and Organic Traffic ) or scroll to the top to remove All Users. Having multiple segments is very useful for comparing different traffic types, but it's best to start with a single segment. Advertisement Continue reading below If you choose organic traffic , you can navigate the rest of the analysis to see what this traffic did and answer questions such as: Which device is this segment using? Where do they go? How long will they stay? What are their demographics (especially useful for social)? And about a million more. As mentioned earlier, you can also select several segments at the same time to easily compare the differences in interaction with your website. Let's say you want to know the difference between paid and organic traffic at the age of the visitors passing through each and how they are translated. Select the two segments and go to Age and Finished in the left navigation.