Jun 19, 2022
Past work experience in media and Internet enables Xu Yunfeng to be keenly aware of the money-making logic and subdivision of content ecology in today's social and commercial executive list environment. After careful analysis, he chose the direction of finance and economics for the following reasons: The money is near, the money is fast; At that time, the vast majority of accounts executive list failed to solve the pain points of boring financial content and users wanting to be easy to understand. Therefore, when making an account, you must first make sure that you really see the corresponding market pain. Points, and then you can further extend the follow-up work. After having a direction, he began to further conceive: to make a financial talk executive list show for financial novices and financial enthusiasts. Then came a clearer definition: the talk show itself will not have much room for expansion, but when it is integrated into the pan-financial field, it will be executive list closely linked with macro-political economics and micro-level personal consumption finance. After clarifying the direction, he listed two basic conditions: Content screenwriter, he is a text reporter, responsible for writing. The anchor who appeared on the scene, Chao Ge used to be a well-known anchor of Zhejiang Radio and Television Group, responsible for saying. Therefore, when executive list doing account positioning, you must combine your existing conditions, so that you can start the fastest. Of course, it can also be deduced in reverse, first listing its own advantages, and then choosing a direction based on these conditions, and making further definitions. When the team was executive list discussing the name of the IP, Liu Chao asked whether it should be called "Straight Men Finance", and the result.