In fact, they have more of a place and fit today than any other period that we have seen in the last few decades. Competition has been described, as relentless, brutal and the Market is now viewed, as a Jungle - no matter what segment of the market your firm is engaged in. We have invested two plus decades in advancing these approaches and have targeted business areas somewhat differently than traditional roots, which concentrated on Advertising, PR/Communications and Promotions - with an emphasis on competitive positioning.
Key areas, however our translation and expertise focused on: Vertical Industry/New Market Development, Competitive Attack Campaigns, Product Launch email list Campaigns, Opportunity Base/Target Account Development, Channel Partner, Strategic Alliance and Distribution Network effectiveness and stimulation. This includes creating the Market Warfare mindset and providing a practical framework that shows how to apply this to different areas of business.
These areas are where the "rubber hits the road" and are closely aligned with creating and generating tangible results desired by most firms. We will dispense in this article with reviewing the fundamentals - for the most part, one can pick them up by visiting the Wiki or tapping your favorite search engine. Rather - let's show some practical, examples based on real-world, client programs: