Data is the new gold, so digital frontrunners are investing in data analytics, algorithms and machine learning. This allows companies to develop and offer products, services, marketing and communication in a more targeted and customized way (personalization). Digital networks offer the opportunity to quickly link parties together and to develop new products, services,
Customer groups or markets. For example via knowledge portals, co-creation networks or the platform business model. It is not without Telemarketing list reason that digital transformation is top of the list of priorities for many directors, directors and managers. Look ahead and reason back Past performance is no guarantee for the future.
That is why more and more organizations are exchanging their traditional annual planning cycle for a ' rolling strategy '. A continuous strategy process in which determining and executing the strategy go hand in hand. The essence of rolling strategy is as follows: you look a number of years ahead (vision and ambitions) and reason back to now (current situation).