To create your first customer view, you solved your first problem, which hMobile Phone Number as to do with establishing the customer's identity, with identity resolution. You can then set up the data pipelines or ETL processes (or have them set up) to build the master models. To Mobile Phone Number quickly create value, I recommend starting with a Customer → Transaction → Event framework. This framework creates the 3 most important objects of your source data. The image below shows what this type of modeling looks like. Customer →Transaction →Event framework Customers: table of Mobile Phone Number your customers with the possibility to quickly add new fields. Transactions: join key , that is, to establish the relationship, from the customer table to.
The customer transaction history, including product returns from Mobile Phone Number an e-commerce company for example. Events: any event you follow from any customer. If your organization is a marketplace or has different corporate identities, you can change these master data models to follow what makes sense. For example, for a 'two-sided' marketplace like Marktplaats, you might have tables for sellers and buyers as well as different entities. Mobile Phone Number For a B2B business, you probably have several accounts and contact entities in the hierarchy. Data collection Mobile Phone Number and transformation tools There are different ways to collect data and to make Mobile Phone Number the data warehouse usable. Making it usable is called.
Data transformation. In most cases, I advise the analytics team to opt for an open source-based solution. In recent years, open source tools for creating the modern Mobile Phone Number customer data stack / CDP have made data management and maintenance easier and easier while significantly reducing costs. Basic knowledge of data modeling is useful Creating a customer Mobile Phone Number data model is one of the 5 foundations of a modern data stack. As a data-driven marketer, it is useful to have basic knowledge of data modelling. This article is probably a bit technical, Mobile Phone Number but it will give you an idea of what is involved.